August 31

Is Your Car a “Brand Ally”?


Making Sure Your Vehicle is On Your Side

In a moment of how-will-he-get-out-of-this-one?! Michael Knight would speak into his wristwatch communicator calling his comrade who would then come squealing around the corner, bust through a wall, and save the day…just in the knick of time. Who was his comrade? Why, his 1982 Pontiac Trans Am “Kitt!” of course! If you’re not familiar with this iconic 80’s gem, “Knight Rider” was an action show where David Hasselhoff busted bad guys with the help of his car that had artificial intelligence. They both wore black. It was awesome.

Do you and your car work together this well? Not in the crime-fighting way, but is your car “on-brand” with who you are as a person? 

Your personal “brand” is what you’re speaking to the world about who you are, what’s important to you, and how you operate. The fact that we spend an average of 17,600 minutes per year in our cars means they are part of that “snapshot” of who we are. Our vehicles are part of what frames an impression of us in the minds of others. This means they could be part of whether or not we get certain opportunities, whether others will trust us with things important to them, or perhaps just whether they’d simply rather call an Uber than ride with us!

If you’re a trustworthy person, a hard-worker, capable of protecting investments, etc., you want your car to reflect that. Make sure it’s an ally in your personal brand. And it works the other way too as 2 in 3 Americans say that having a clean car makes them more productive. More productivity leads to more opportunities leads to more productivity…you get the idea.

And this doesn’t just apply to professional opportunities. Americans report that over HALF of them (51%) would end a first date early if the other person arrived in a dirty car

Thankfully, it’s not that difficult to get your car on your side! Drake’s offers wash packages for all budgets. The “Go Unlimited” plan allows you to choose any of our packages for one low monthly payment. Then, you can pop in as often as you’d like with a dedicated express lane for members. We’ll keep the exterior sparkling and protected, and we offer free vacuum time on each visit so you can do the same to your interior.

Click here to learn more about our “Go Unlimited” wash packages:

So make sure you and your car are on the same team — for the sake of your brand! Heck, even Hasselhoff would have been knocked down a few pegs if he rolled up in a bird poo-encrusted ride filled with Chalupa wrappers. Yes, even Hasselhoff.

#DrakesCarwash #PersonalBrand #CranberryCarwash #FreeVacuum

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